![High-waisted "mom jeans" on a rack in an Urban Outfitters retail store in Herald Square in New York on Thursday, August 9, 2018. Retailers are hoping that a revival of 90's fashions such as fanny packs, mom jeans and other retro looks will raise their bottom ... High-waisted "mom jeans" on a rack in an Urban Outfitters retail store in Herald Square in New York on Thursday, August 9, 2018. Retailers are hoping that a revival of 90's fashions such as fanny packs, mom jeans and other retro looks will raise their bottom ...](https://l450v.alamy.com/450v/pey4y0/high-waisted-mom-jeans-on-a-rack-in-an-urban-outfitters-retail-store-in-herald-square-in-new-york-on-thursday-august-9-2018-retailers-are-hoping-that-a-revival-of-90s-fashions-such-as-fanny-packs-mom-jeans-and-other-retro-looks-will-raise-their-bottom-line-in-back-to-school-sales-richard-b-levine-pey4y0.jpg)
High-waisted "mom jeans" on a rack in an Urban Outfitters retail store in Herald Square in New York on Thursday, August 9, 2018. Retailers are hoping that a revival of 90's fashions such as fanny packs, mom jeans and other retro looks will raise their bottom ...
![Hosts from L-R: Meredith Vieira, Savannah Guthrie and Jenna Bush Hager dress as Saturday Night Live characters' "Mom Jeans" during NBC's "Today" show's "Halloween Boo-Nanza" in New York October 31, 2014. REUTERS/Brendan Hosts from L-R: Meredith Vieira, Savannah Guthrie and Jenna Bush Hager dress as Saturday Night Live characters' "Mom Jeans" during NBC's "Today" show's "Halloween Boo-Nanza" in New York October 31, 2014. REUTERS/Brendan](https://c8.alamy.com/comp/2CMMPKA/hosts-from-l-r-meredith-vieira-savannah-guthrie-and-jenna-bush-hager-dress-as-saturday-night-live-characters-mom-jeans-during-nbcs-today-shows-halloween-boo-nanza-in-new-york-october-31-2014-reutersbrendan-mcdermid-united-states-tags-entertainment-society-2CMMPKA.jpg)